Revision3 Blog

Hey everyone -

I wouldn’t normally use up space on the Revision3 blog to talk about a sponsorship - but this one is particularly cool, I’m excited about it, and I feel like sharing a little bit more about why.

Since the beginning of Revision3, we’ve prided ourselves on the success of a relatively old school and grass roots business model for this high tech and rapidly growing medium of Internet television. Although we employ various methods of efficiently delivering advertising, the most genuine, high value, and high return for our sponsors has been the integration of products/services and sponsor messaging within our shows.

Diggnation has been a successful proving ground for delivering integrated sponsor messaging and I’m really excited about our new campaign with the Michelob Brewing Company. Ever since episode number one of Diggnation, we’ve kicked back and had a beer while delivering the content of the show. It is a part of the show. As a result, the most natural fit for an integrated and identified product placement within the show is a drink sponsor. We were very excited to in working with the folks at the Michelob Brewing Company for some time to put together a 6 week campaign to cover the new Michelob Craft Beer Sampler Pack.

The excitement is two-fold:

One, Michelob is a brand that has a rich history as well as a tradition in seeking excellence along with analysis and strong identity with the properties through which they carry out their extensive and successful marketing initiatives. The Diggnation viewers have proven to be the perfect place to spread the word in a fun and engaging way about the new and innovative product offerings in the Michelob Craft Beer Sampler Pack.

Two, The Michelob Craft Beers have been formulated with the same passion for brewing specialty beers that the most detail oriented micro-breweries bestow. Being beer connoisseurs ourselves, we are genuinely excited to be able to sample each of the beers in the sampler pack and allow the viewers of Diggnation to try them along with us.

Last week Diggnation flew to St. Louis MO for a behind the scenes Brewery tour at the Michelob Brewing Co. Brewmaster Florian Kuplent walked us through the beer making process from Barley to Bottle. Check out the video from the tour (note that you will have to enter your birth date to access.)

Over the next 6 weeks we will be drinking craft beers from the Michelob Sampler Pack on Diggnation. If you like beer as much as we do, pick up a Michelob Sampler Pack and drink along with us. Here is the rundown of the beers we’ll be drinking over the next 6 episodes:

Episode 168: Michelob Amber Bock
Episode 169: Michelob Marzen
Episode 170: Michelob Irish Red
Episode 171: Michelob Pale Ale
Episode 173: Michelob Porter
Episode 174: Kevin and Alex Choose their favorite beers from the Michelob Craft Beer Sampler Pack.

You can learn more about the beers and at www.Michelob.com

Cheers,

David Prager

Tags: blog, Diggnation
This entry was posted on Friday, September 26th, 2008 at 5:46 am and is filed under Shows. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.